When I first started using safelists, I made the classic mistake of sending out an email without checking if my link actually worked. I was so focused on the wording of the ad that I didn’t test the link before sending. Wasted a bunch of credits and got zero results. Lesson learned: always test your link before you hit send.

I’m curious to hear from others – what was your first safelist or viral mailer mistake? And more importantly, what did you learn from it?

Let’s help each other out.