Hey guys!

Quick question , when you're sending out your emails through safelists and viral mailers, do you prefer using HTML or just sticking with plain text?
For me, I’m definitely more of an HTML fan. 

I just like being able to format stuff better,  you can bold important points, add some structure, make things pop a little more. It just looks cleaner and grabs attention, IMO.

Yeah, I know some mailers are a bit picky and don't let you put links right inside the content, but honestly, it’s not a big deal. You can still make it work and keep things looking nice without going overboard.

Curious to hear your take on it, what’s your go-to style? Any tips or tricks you use when mailing?

I’m with you, I definitely lean towards HTML too. A little formatting goes a long way when you're trying to catch someone’s eye, especially with so many emails flying around. I usually keep it pretty simple though , clean layout, a bold headline, maybe a button or two. Less is more. I also always double-check the plain text version just in case!

I’m with you, I definitely prefer using HTML too. It’s just so much easier to structure the message, highlight key points, and make the whole thing look more professional.

That said, I’ve run into a few safelists and viral mailers that only accept plain text, so I always keep a text version handy just in case. It’s a bit of a hassle switching between the two sometimes, but I’ve found that keeping it clean and to the point works well either way.

Would love to hear if anyone’s got a good workflow for managing both formats without doubling the work!

I also prefer using HTML when I can. It just gives you so much more flexibility to format things nicely, highlight key points, and generally make your message stand out. A clean layout and a bit of visual flair can definitely make a difference in grabbing attention.
some viral mailers only allow plain text, so I try to make the most of that too. I’ll use eye-catching subject lines, creative symbols (like ★, →, ✔), and line spacing to give the text some structure. Even without HTML, you can still make your emails pop a bit with a smart layout and strong wording.