Most of the time, I do reuse the same message across different safelists — especially if it’s one that’s already getting me decent clicks.

But I also like to experiment with different subject lines or slight tweaks to see what performs better. Sometimes just changing a few words can make a big difference in open or click rates.

Once I find a version that works well, I’ll usually stick with that one and use it more consistently.
How about you? Do you rotate messages often, or stick with your top performers?